Notts Partner With Sleep Athlete

Featured News | 16th September 2009

Nottinghamshire CCC supporters can take advantage of a 30% discount on all Sleep Athlete products and receive a free online profile which will be personally reviewed by Nick. His report will include guidelines on how to start your better sleeping plan, which also provides a guide to the ideal products to select as part of the process.

 
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Notts Partner With Sleep Athlete

Nottinghamshire County Cricket Club have agreed a partnership deal with leading sports sleeping brand Sleep Athlete.

The company will provide equipment from their new product range to furbish a recovery room at Trent Bridge giving players the opportunity to use sleep as part of their matchday routine.

“Sport has undergone a revolution in recent years in terms of the application and development of sporting science,” said Sleep Athlete Managing Director Nick Littlehales.

“Every waking hour of our athletes’ programme is mapped out to the smallest detail in terms of training, psychology and nutrition but sleeping and recovery remains largely untouched.

“My role as a sleep consultant to Nottinghamshire and our provision of this equipment will help the players to understand why sleep is so important to ensuring that they are in the best possible condition for performance.”

Nick will consult with all of Nottinghamshire’s professional players to assess their sleeping patterns and habits and provide an action plan to enable them to make proper use of his techniques and products.

“Our players are often in the field and in the dressing room for long periods of time and I want to increase their concentration and energy levels by encouraging them to have short naps in a tailored environment,” said Nottinghamshire fitness and conditioning coach Kevin Paxton.

“Nick’s programme and products will help the process of muscle recovery and enable us to train before and after matches knowing that the players will have more energy for competitive fixtures.”

Nottinghamshire are the first professional cricket club to work with Sleep Athlete who have previously advised Manchester United and Arsenal.

 

 

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