Trent Bridge And Experience Nottinghamshire Partner To Welcome Ashes
Featured News | 20th February 2013
Ticket holders looking forward to July's Investec Ashes Test at Trent Bridge will be assured of a rousing welcome following a unique partnership between Nottinghamshire County Cricket Club and Experience Nottinghamshire.
Tickets are sold out for all but the fifth day of play, with thousands of visitors expected to attend.
Ticket holders from across the country and around the world will be signposted to Experience Nottinghamshire, the county's destination management organisation, to ensure they take advantage of all the county has to offer.
Nottinghamshire County Cricket Club Chief Executive Lisa Pursehouse was keen to assert that the bid to secure Ashes Tests at Trent Bridge was backed by stakeholders across the county and that this partnership would ensure they reaped the benefits.
"Our strength is in providing a great experience for cricket fans but we know that their journey to and from the ground and their plans for the evening are just as important and we rely on Experience Nottinghamshire and the business community to provide inspiration and information for a memorable stay," said Lisa.
"We are proud of the partnerships that we have forged with Experience Nottinghamshire, our local authorities and the private sector and we are committed to making sure that a global sporting event such as this can galvanise the county and leave a lasting impression."
Experience Nottinghamshire will include a postcard in all ticket packs highlighting offers and opportunities to help ticket holders get the most from their trip as part of a new marketing campaign, designed to boost the local economic impact of tourism.
The campaign uses the slogan 'One Day In Notts Is Never Enough', to encourage visitors to extend their stay and do more while here.
"The Ashes will be a major focal point for Nottinghamshire this summer and we are delighted to be working on behalf of our members with a collective aim to welcome every single visitor and leave a lasting impression," said Experience Nottinghamshire Chief Executive Jennifer Spencer.
"Our campaign aim is to enthuse people to extend their stay in Nottinghamshire. A direct result of Trent Bridge hosting the Ashes Test will be a boost to visitors, and an increase in overnight stays."
The new national marketing campaign for Experience Nottinghamshire is part of ‘Growing Tourism Locally’ – VisitEngland’s three-year investment project, funded in part by the Government’s Regional Growth Fund (RGF). Chief Executive of VisitEngland, James Berresford, said partnership working is the key to campaign success.
“The RGF money is a huge boost for tourism in England, and the partnership between Trent Bridge and Experience Nottinghamshire is a great example of working together to improve the visitor experience, and maximise the potential economic impact of each visitor coming to Nottinghamshire for the Ashes,” said Mr Berresford.
An event yesterday at Trent Bridge officially launched the partnership, and the wider national marketing campaign for Experience Nottinghamshire.