Trent Rockets have announced Prezzo Italian as the team’s new sleeve partner for the 2026 edition of The Hundred. The partnership brings together two brands focused on creating enjoyable, shared experiences for families and communities.
The Prezzo Italian logo will feature on the sleeve of Trent Rockets’ men’s and women’s playing shirts throughout the competition, as well as on replica kit designed by Nike and delivered in partnership with KitKing.
Founded in 2000, Prezzo Italian operates 95 restaurants across the UK, serving Italian classics in vibrant restaurants designed for everyday celebrations, family meals and memorable moments together.
Lisa Pursehouse, Chief Executive of Trent Rockets, said: “We’re really excited to welcome Prezzo Italian as our new sleeve partner.
“Prezzo Italian shares our focus on bringing people together and creating experiences that families can enjoy, which makes this a natural fit for Trent Rockets.
“The family atmosphere of our matchdays at Trent Bridge combine world-class cricket, live entertainment and plenty of opportunities for supporters of all ages to get involved.
“We’re looking forward to working with Prezzo to add even more to that experience, both at Trent Bridge and across our local communities.”
For supporters, the partnership will extend beyond the shirt sleeve, with exclusive offers and a dedicated Prezzo Italian activation at Trent Bridge when Trent Rockets take on Birmingham Phoenix on Wednesday 5 August.
Fans attending the matchday will be able to visit the iconic Prezzo Italian-branded Fiat 500 and enjoy games, prizes and giveaways throughout the day.
James Brown, CEO of Brava Hospitality Group, said:
"We’re thrilled to become Trent Rockets’ official sleeve partner and be part of one of the most exciting family experiences in sport.
"Hospitality and cricket have something important in common - they're both about bringing people together and creating memories that last long after the final ball or the last bite.
"That's exactly why this partnership with Trent Rockets feels such a natural fit for Prezzo Italian.
"We're incredibly proud to see our logo on the sleeve of both the men's and women's team shirts.
"We're looking forward to creating memorable experiences for supporters through exclusive offers, special events and celebrating at Trent Bridge, while bringing the excitement of The Hundred into our restaurants throughout the tournament."
The partnership marks Prezzo Italian's first major national cricket sponsorship and reflects the brand's continued investment in creating memorable experiences for families and supporting local communities across the UK.
The Prezzo Italian logo will sit alongside Vitality, Trent Rockets’ new front-of-shirt partner for the 2026 season, and the famous Nike swoosh.
Trent Rockets begin their campaign against Birmingham Phoenix at Edgbaston on Friday 24 July, before returning to Trent Bridge for their opening home matchday on Sunday 26 July.
Supporters will be able to see the new shirts at Trent Bridge for the first time that day, with four home double-headers taking place between 26 July and 10 August.
Tickets are selling fast across all four fixtures, with limited availability for the opening two home games.
Fans can secure seats at tickets.trentrockets.com.
