Notts Outlaws have agreed innovative tie-ups with Molson Coors and The Broad Appeal in support of their Friends Life t20 campaign.
The Broad Appeal logo will appear on the front of a new playing shirt to be worn for the first time against Derbyshire Falcons at Trent Bridge on Friday 3 June whilst Molson Coors have agreed a deal to increase their product range at match day bars after becoming the club’s official brewery partner.
“The Broad family have a very close association with Trent Bridge and we hope that this gesture will add momentum to a very worthy cause,” added Derek.
“We are delighted to have concluded this deal with Molson Coors and grateful that they have foregone their right to brand our the shirts to allow us to further our support for The Broad Appeal,” said Nottinghamshire County Cricket Club Chief Executive Derek Brewer.
“The club has enjoyed a prosperous relationship with Molson Coors throughout their tenure as our beer supplier and we see this deal as a natural extension to our relationship.”
Chris, Stuart and Gemma Broad launched The Broad Appeal to raise awareness and fund research into Motor Neurone Disease following the death of Chris’s wife Miche last year.
Trent Bridge will make a donation to The Broad Appeal following a pledge to donate a portion of receipts for tickets sold in May for England’s NatWest Series ODI against Sri Lanka.
“The Broad family have a very close association with Trent Bridge and we hope that this gesture will add momentum to a very worthy cause,”? added Derek.
“Chris and Stuart have a lot of friends at Trent Bridge and it is only fitting that we should befriend their campaign to improve the prospects for people with Motor Neurone Disease.”