Notts Outlaws have agreed a three-year shirt sponsorship deal with Red Rock Partnership Ltd, a nationwide recruitment, outsourcing and employment services provider.
The Red Rock brand will appear on a new Friends Life t20 shirt to be worn in action for the first time in the Outlaws' televised game against reigning champions Leicestershire Foxes at Grace Road in June.
Red Rock have enjoyed rapid growth since formation in 2006 and Chief Executive Craig Buckingham hopes that the deal will further enhance the profile of his company.
"I am a cricket supporter and a Notts fan but my discussions with the team at Trent Bridge were about shared values and ambition and the next three years will be an exciting time for the Club and for Red Rock," said Craig.
"I would like to wish the Club every success in all formats and look forward to seeing the new shirt worn with pride throughout the season."
Notts Outlaws topped the North Group of the competition last season after reaching Finals Day in 2010.
"We are proud that Craig has chosen a partnership with us to further the ambitions of Red Rock Partnership Ltd and we look forward to working together for mutual benefit," said Nottinghamshire's newly appointed Chief Executive Lisa Pursehouse who takes the helm on Monday 30 April.
"The performance of the team and the passion of the crowds at Trent Bridge last season made the Friends Life t20 a very enjoyable competition for us and it is very pleasing that Red Rock have seen value in that and committed to us for the next three years."
The 2012 Notts Outlaws FL t20 replica shirt is available in our online shop by clicking here.