The Broad Appeal, the charity set up by former Nottinghamshire cricketer Chris Broad have been out at Trent Bridge in full force today, and have aimed to get as involved as possible throughout the Test.
"This is all about awareness," said Broad.
"It's about doing interviews, having photos taken, and doing little bits and bobs along the way to promote the fact that this really is a killer disease."
Motor Neurone Disease affects the nervous system and there are 5,000 living with he disease in the UK. With the sad loss of Broad's wife Miche after suffering with MND, the Broad family have worked tirelessly to raise awareness and promote research into finding a cure.
"We're doing our little bit," said Broad.
"We don't have any financial targets in mind, because that in itslef suggests a failure or success on the number or amount that you raise."
Chris and Gemma Broad rang the five minute bell here at Trent Bridge to signal the arrival of the players to the field of play, with a capacity crowd here to witness day three of the first Investec Ashes test.
"If we can get 10% of people here in the ground aware of Motor Neurone Disease, aware of The Broad Appeal, that would be fantastic," he said.
"There's the video that has been on the big screen today too and with a full house and people taking their seats, they'll see it, take notice of it and in future donate to the cause."
Trent Bridge has been central to the careers of both Chris and Stuart Broad, and the former is in high hopes that today, in Nottingham, people will stand and take note of The Broad Appeal's message.
"This is my home, my home ground, I have some very fond memories of Trent Bridge," he said.
"We're all local people and looking forward to a good day today, and getting the word out there."
Read more about The Broad Appeal here.
To donate £5 to The Broad Appeal, text 'BROA99 £5' to 70070