Notts Outlaws are gunning to ‘own the summer’ with the launch of a new campaign to attract capacity crowds to Trent Bridge.
The Nottinghamshire cricket venue, famed for hosting international matches, already boasts the highest domestic attendances outside of London but aims to set a new standard when the NatWest T20 Blast gets underway on Friday 16 May.
The tournament opener will see Notts Outlaws pitched against Lancashire Lightning at Trent Bridge with all adult tickets reduced to £10, and all under 16s tickets £5, when purchased in advance.
Notts have assembled a world-beating squad packed full of England capped players with Stuart Broad, Alex Hales ,Michael Lumb, James Taylor and Samit Patel all set to feature.
“We want to provide the best value sports ticket in Nottingham and welcoming new supporters to witness the tournament opener at Trent Bridge on a Friday night for a tenner should be an enticing prospect,” said Nottinghamshire’s Commercial Director Justin Tose.
“Twenty20 cricket is all action and has proved to hold great appeal to established supporters and newcomers to the sport and we’re proud of the matchday experience that has been established at Trent Bridge.”
Trent Bridge will also play host to a Test Match and One Day International between England and India with Australia retuning for an Ashes showdown in 2015.
Nottinghamshire have topped ECB polls for spectator experience for five consecutive summers and continue to invest in crowd-pleasing facilities.
“We’re proud of what we offer to supporters, both in terms of the product on the pitch and the entertainment on the periphery,” added Justin.
“The structure of the competition with Friday night matches starting at 6.30pm and concluding around 9pm seems to fit perfectly with what supporters are telling us they want and we hope that our offer holds strong appeal.”
Nottinghamshire have added some Australian steel to their squad with the off-season captures of Test duo Peter Siddle and Phil Jaques.
Notts Outlaws Captain James Taylor was on hand at Trent Bridge to provide The Post with an exclusive first look at the match shirts to be worn this season.
"As a ground this has the best atmosphere of any ground in the country and if we can get 10,000 in the atmosphere would be unbelievable," said James Taylor.
"The atmosphere here is different gravy, if we get the 10,000 in we plan to, and set a new record, then it sets us in good stead for the rest of the tournament.
"It's a great opportunity to come down for just £10. The atmosphere you get being at the ground and seeing the guys live is something you can't replicate when watching on TV, it gets the hairs sticking up on the back of your neck.
"We're pulling out everything for this first game and I've heard there are some great things happening. I just urge everyday to get down and experience it for themselves to see what some of our world class players can do live."
Supporters can buy adult tickets for £10, under 16s for £5, senior citizens for £7 and family tickets for £25 by clicking here or by calling 0844 8118711.