The Hundred has launched a three-year partnership with global headwear brand New Era, as official Trent Rockets caps and merchandise go on sale for the first time.
The competition joins some of the world’s most renowned sports, including the NBA, NFL and MLB, in collaborating with the manufacturer.
The collaboration has been launched with caps in the headwear giant’s signature style, with designs available for all eight sides competing in the tournament.
The New Era apparel, along with New Balance’s playing and training wear for Trent Rockets, can be purchased here.
“With the sports fan in mind, we have created a unique collection of caps inspired by the essence and personality of the teams participating in The Hundred,” said Laurence Joslin, Brand Director EMEA at New Era.
“We want to excite the fans and give them the opportunity to champion their team through headwear.”
The Hundred launches at the height of the summer, featuring world-class players from across the globe in a fast-paced, high-energy format.
To find out more about how to secure early access to tickets, sign up to our mailing list here.