Nottinghamshire County Cricket Club have announced a long-term partnership with Affixxius Films, who will play an integral role in producing content to showcase the Club.

The five-year link-up will see the Affixxius name adorn the back of the Outlaws’ T20 Blast shirts.

This is the second time Affixxius have worked with Nottinghamshire, having produced the acclaimed ‘Cricket Has Landed’ promotional videos which won a Royal Television Society award in 2014, and helped to drive record attendances at Trent Bridge.

The relationship between the two organisations will now deepen, with Affixxius providing video content to further enhance the club’s digital and in-bowl content offering, as well as offering consultancy services to the club.

“We were very proud of the work we produced in our previous partnership with Notts, so we’re thrilled to be back on board at Trent Bridge,” said Miles Latham, co-founder and Managing Partner of Affixxius Films.

“Notts have hugely ambitious aims to promote cricket in ever-more innovative ways, and we can’t wait to rejoin them to provide the club, the venue and the players with the blockbuster treatment they deserve.”

“We are delighted to welcome Affixxius back to Trent Bridge,” added Nottinghamshire’s Commercial Director Michael Temple.

“The Cricket Has Landed films made waves amongst sports fans and audio-visual experts alike, so we are eager to see how we can take our promotion of T20 to the next level.

“There are huge opportunities for the game of cricket to grow in the next few years, and with Affixxius also on hand to showcase our work away from matchdays and in the community, we are confident that Trent Bridge can stay at the forefront of sports media production.”