Nottingham-based financial services data company Datagum have been proudly unveiled as the newest partner of The Blaze.

As part of the deal, Datagum's logo is adorning the back of The Blaze’s Vitality Blast shirts.

The company provides market data software and consultancy services to the financial services industry, helping the world’s biggest financial players get their data right.

They are a young, rapidly-growing firm with a focus on partnerships with local businesses and the community, and were recently named Business, Consulting & Management Startup of the Year at the Midlands Startup Awards.

The partnership was recently launched with a visit from Datagum to a training session, during which 15 members of the firm’s staff, from senior leaders to interns, bowled balls at The Blaze players on the Trent Bridge turf.

Michael Temple, Commercial Director at Trent Bridge, said: “We’re delighted to have entered into a partnership with Datagum.

“We’re particularly pleased that they share our vision for The Blaze, who have continued their own success story so far this season.

“As a new Nottingham-based firm with boundless ambition, their values align perfectly with those of The Blaze.

“We are proud and excited to have them on board, and we look forward to working with them in the months to come.”

Datagum’s founder, Neil Ashmore, added: “We’re thrilled to be partnering with The Blaze and to be joining the wider Trent Bridge family.

“Our staff members were delighted to join The Blaze on the pitch at Trent Bridge for their training session recently and those that visited very much enjoyed their time bowling in the middle!

“It’s a proud moment to see Datagum’s presence on The Blaze’s shirts, and we can’t wait to see them chase more silverware during the rest of 2025.”

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